Brian t Hart, PhD

Awards & Honors

• Curtin University Research Industry Project of the Year - Awarded for work exploring aged consumers (2020)
• Amana Living Industry Grant (2018) - $220,000 AUD, Industry Funds awarded for research work conducted with Amana Living, and Aged Consumer Care provider (2018)
• Korean Scholars of Marketing Science Conference - Best Conference Paper Award (2015)

Recent Publications

Selected Publications

• ‘t Hart, B., Phau, I (2022) Conceptualizing attitudes towards a brand’s genuinuity: scale development and validation. Journal of Brand Management
• ‘t Hart, B., Ferguson, G., Shabnam, S (2021) Marketing to Aged Consumers: A Marketplace Challenge – Editorial for Special Section. Asia Pacific Journal of Marketing and Logistics
• ‘t Hart, B., Teah, M., & Butcher, L. (2016). Predictors of purchase intention of luxury South Sea pearls. Australasian Marketing Journal (AMJ), 24(4), 344-350.

Editorial Activity

• Co-editor of special section “Marketing to Aged Consumers” in the Asia Pacific Journal of Marketing and Logistics 2021
• Co- Chair of “Marketing to Ageing Consumers” Track in the Global Marketing Conference hosted in South Korea, November 2020
• Member of the Editorial Review Board for the Journal of Global Scholars of Marketing Science
• Adhoc reviewer for the following journals:
  • Asia Pacific Journal of Marketing and Logistics
  • Journal of Psychology and Marketing
  • ‘Appetite’ Journal

Conference Presentations/Publications

• Ferguson, G., & Shabnam, S., ‘t Hart, B. (2020) Ageing Consumers’ Transition across Life-stages: Perspective of Changing Needs and Wants. In 2020 International Social Marketing Conference
• ‘t Hart, B., Ferguson, G., & Shabnam, S., Sung B. (2020) Does Personal Voice Assistant Technology Improve Perceived Independence And Reduce Isolation Amongst Ageing Consumers? In 2020 International Social Marketing Conference
• ‘t Hart, B., Ferguson, G., & Shabnam, S. (2020, November). Aged Consumers Acceptance of the Personal Voice Assistant Technology: Technology Acceptance Model. In 2020 Global Marketing Conference at Seoul (pp. 213-219).
• Butcher, L., Ferguson, G., & Shabnam, S., ‘t Hart, B., (2019) Let’s talk about aged care consumers!. ANZMAC 2019
• ‘t Hart B., Teah.M. and Phau.I  绿色营销是否真的真实？品牌真实性量表设计, In Green Marketing and Green Consumption Conference （绿色营销与绿色消费研讨会）, Beijing 7-8 December 2018
• ‘t Hart B., Teah.M., and Phau.I.  Consumer’s perception of genuine claims in advertising and its effect on consumer’s purchase intention, In GMC Conference, Japan, July 2018
• ‘t Hart B., Teah.M., Cheah, I and Phau.I.  Genuine Branding in a Green Context?, In CBS HDR Colloquium, Curtin University, September 2018
• ‘t Hart B. and Teah.M.  Genuine Advertising – is it really possible?, In GAMMA, Vienna, Austria 20 – 23 July 2017
• ‘t Hart B., Teah.M., Cheah, I and Phau.I.  How can brands find their “genuine”?, In CBS HDR Colloquium, Curtin University, September 2017
• ‘t Hart B., Teah.M., Cheah, I and Phau.I.  Is it worth being genuine?, In ANZMAC Doctoral Colloquium, Christchurch, 1 -2 December 2016
• ‘t Hart B., Teah.M., Cheah, I and Phau.I.  Genuine Advertising – is it really possible?, In CBS HDR Colloquium, Curtin University, September 2016
• ‘t Hart B., Teah.M., Cheah, I and Phau.I.  Exploring Genuine Claims, In ANZMAC, Christchurch, 2 -5 December 2016
• ‘t Hart B., Teah.M., Cheah, I and Phau.I.  Consumer’s perception of genuine claims in advertising and its effect on consumer’s purchase intention, In Mystique of Luxury Brands, Shanghai, 13 – 14th May 2016
• Brian ‘t Hart, Ian Phau and Min Teah. “Predictors of Purchase Intention of Luxury South Sea Pearls”. In Australian and New Zealand Marketing Academy Conference, University of New South Wales, Sydney Australia, Nov 30- Dec 2, 2015
• Brian ‘t Hart, Ian Phau and Min Teah. “Predictors of Purchase Intention of Luxury South Sea Pearls and the moderating role of Consumer Knowledge”.  Curtin Business School Doctoral Colloquium, Perth, Australia, August 31- September 1.
• Brian ‘t Hart, Elaine Sutrisna, Wesley Lim and Ian Phau, 2015. Does awareness really matter – Exploring consumer awareness of forced labour and its effect on their purchasing behaviour In Korean Scholars of Marketing Science (KSMS) Fall International Conference, Seoul, South Korea, November 14-15
• Brian ‘t Hart, Ian Phau and Min Teah, 2015. Finding the perfect pearl – have consumers given up? Factors affecting purchase intention of luxury South Sea pearls. In Korean Scholars of Marketing Science (KSMS) Fall International Conference, Seoul, South Korea, November 14-15
• Brian ‘t Hart, Ian Phau and Min Teah. “The role of self-efficacy in determining consumer’s intention to purchase luxury south sea pearls”.  Marketing Insights 2015
• Zhang, W, ‘t Hart B., Phau.I and Teah.M.,. 2016.  Factors Affecting Purchase Intention Of Innovative Skincare Products Of Luxury Brands, In The 2016 Annual Conference of the Emerging Markets Conference Board; Bangkok, Thailand
• ‘t Hart B., Teah.M., Cheah, I and Phau.I. 2016.  Consumer’s perception of genuine claims in advertising and its effect on consumer’s purchase intention, In 19th Academy of Marketing Science (AMS) World Marketing Conference; Paris, France, July 19-23
• ‘t Hart B., Teah.M., Lwin, M and Phau.I. 2016.  Factors affecting Consumer’s Purchase Intention of Luxury South Sea Pearls, In 19th Academy of Marketing Science (AMS) World Marketing Conference; Paris, France, July 19-23